In a sport measured by hundredths of a second, Skiing Is Believing looks beyond the finish line to uncover the human stories behind alpine skiing. Hosted by Matthew and his grandfather Alan, the podcast has grown from a family passion project into one of the sport’s most authentic voices—blending thoughtful interviews, race analysis, and genuine conversation to bring fans closer to the people who define ski racing. Now joining Ski Racing Media as an affiliated podcast, Skiing Is Believing is helping redefine how the sport is told, one story at a time.

The post Skiing Is Believing: A Podcast That Captures the Heart of the Sport appeared first on Ski Racing Media.

HEAD is reshaping how ski products are developed by putting women’s voices at the center of the conversation. At a recent women-focused summit at Big White, B.C., the brand brought together influential figures from across the North American ski industry to test prototype skis, discuss representation, and provide candid feedback on everything from product design to marketing language. The event highlighted the importance of inclusion, authentic storytelling, and community in shaping the future of skiing.

The post HEAD Listens: Inside a Women-Led Feedback Summit Shaping the Future of Skiing appeared first on Ski Racing Media.

Mt. Mansfield Academy was named U.S. Ski & Snowboard’s Club of the Year in both Alpine and Overall while also earning Gold Certified Club status, recognizing decades of athlete development, coaching consistency, and a community driven approach that continues to produce top level ski racers.

The post Mt. Mansfield Academy’s Award Winning Formula: Building Ski Racers for Life appeared first on Ski Racing Media.

Stifel U.S. Ski Team rookie Alex Krupka capped a breakout season by clinching his nomination with a giant slalom victory at his home hill in Vail.

The post Stifel U.S. Ski Team Rookie Alex Krupka Clinches His Nomination in Final Race appeared first on Ski Racing Media.

Former U.S. Ski Team athlete Libby Ludlow has transitioned from World Cup racing to motherhood, writing, and coaching—bringing a renewed focus on long-term athlete development, joy in skiing, and reshaping youth sports culture.

The post From World Cup Grit to Storytime: Libby Ludlow’s Next Chapter in Skiing appeared first on Ski Racing Media.

Major race brands including HEAD, Stöckli, Nordica, and Atomic are expanding 2026–27 ski testing opportunities this summer at Mt. Hood and Ski Club Vail, giving junior racers access to next season’s latest race equipment before winter begins.

The post Test, Tune, Repeat: Where to Demo 2026–27 Race Gear This Summer appeared first on Ski Racing Media.

Sasha Rearick steps into the Borgen Family Alpine Director role with a broad challenge: strengthen the Stifel U.S. Ski Team, improve athlete pathways and connect American alpine skiing from grassroots development to the World Cup.

The post New Borgen Family Alpine Director Sasha Rearick aims to connect U.S. alpine skiing appeared first on Ski Racing Media.

Nordica is expanding junior athlete access to its 2026–27 race ski test fleet with on-snow demo opportunities at Mt. Hood summer camps and Ski Club Vail. The program gives racers the chance to test the latest race equipment, compare setups, and gain valuable performance feedback ahead of the season.

The post Nordica Expands 2026–27 Race Ski Testing Opportunities for Junior Athletes at Mt. Hood and Ski Club Vail appeared first on Ski Racing Media.

Mount Hood Race Team & Academy is hiring a full-time Program Director to lead athlete development, coaching staff, race operations, and program growth for one of the Pacific Northwest’s top youth alpine ski racing programs based at Mt. Hood, Oregon.

The post Mount Hood Race Team & Academy Hiring Program Director to Lead Competitive Youth Ski Racing Program appeared first on Ski Racing Media.

The University of New Hampshire Ski Team is seeking applications for a full-time Assistant Alpine Coach position within its NCAA Division I program. The role includes athlete development, recruiting, travel coordination, conditioning, and team operations, along with a competitive benefits package.

The post University of New Hampshire Seeks Assistant Alpine Coach appeared first on Ski Racing Media.

U.S. Ski & Snowboard announced Phil McNichol as the new Stifel U.S. Alpine Ski Team men’s head coach, bringing decades of World Cup leadership experience back to the American program

The post Phil McNichol returns as Stifel U.S. Alpine Ski Team men’s head coach appeared first on Ski Racing Media.

Stöckli returns to Mt. Hood this summer with its Junior Racing Test Center, giving young athletes access to World Cup-level race equipment and hands-on support from the Stöckli race team from June 14–28.

The post Built for Perfection: Stöckli Test Center Returns to Mt. Hood appeared first on Ski Racing Media.

The Arctic Valley Ski Team in Anchorage, Alaska, is hiring a Head Coach for the 2026–27 season. The leadership role includes athlete development, staff management, on-snow coaching, and program oversight for one of Alaska’s premier community-based ski racing programs.

The post Arctic Valley Ski Team Hiring Head Coach for 2026–27 Season appeared first on Ski Racing Media.

The North Face will become the new official performance apparel partner of the Stifel U.S. Ski Team and U.S. Ski & Snowboard in an eight-year agreement running through the 2034 Winter Olympics.

The post The North Face signs 8-year deal as official apparel partner of Stifel U.S. Ski Team through 2034 Olympics appeared first on Ski Racing Media.

FIS released updated draft calendars for the 2026-27 Alpine Ski World Cup season, including several women’s schedule adjustments and a smaller number of changes on the men’s side ahead of final approval.

The post Updated 2026-27 FIS World Cup Calendar Draft Reveals Women’s and Men’s Changes appeared first on Ski Racing Media.

Apex2100 International Ski Academy has appointed former French World Cup racer and veteran international coach Claude Crétier as Alpine Director, adding decades of elite coaching experience from the French, Canadian and U.S. national ski teams to its leadership program in Tignes.

The post Apex2100 Appoints Claude Crétier as Alpine Director appeared first on Ski Racing Media.

USA’s Dexter Paine outlines his FIS presidency vision, emphasizing governance, transparency, athlete voice, financial sustainability, and global growth.

The post USA’s Dexter Paine Makes Case for FIS Presidency Ahead of Critical Vote appeared first on Ski Racing Media.

Devil’s Glen Racing is hiring U12, U14, and U16 coaches as the club continues its push toward becoming one of Canada’s premier alpine racing programs. With a renewed long-term athlete pathway, unified coaching model, and growing competitive success, the program is looking for passionate, high-level skiers and coaches ready to help build something exceptional.

The post Devil’s Glen Racing is Hiring Coaches appeared first on Ski Racing Media.

What began as one mother’s search for summer ski training in Košice evolved into a year-round hub for alpine racers, adaptive athletes and rehabilitation programs.

The post How a Ski Simulator Is Keeping Alpine Ski Racing Alive in Eastern Slovakia appeared first on Ski Racing Media.

Vincent Kriechmayr will race another season, keeping Austria’s top speed threat in the fight with Marco Odermatt and Franjo von Allmen.

The post Vincent Kriechmayr Returns for 2026-27 Season to Challenge Swiss Speed Stars appeared first on Ski Racing Media.