Slalom world champion Camille Rast enters the Olympic season calm and confident. After her breakout winter, she now targets consistent Top-7 giant slalom results.

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Lara Gut-Behrami begins her farewell season this weekend in Sölden. The 34-year-old Swiss icon, with 48 World Cup victories and two overall titles, remains focused and fearless. She also shares honest thoughts on how social media has reshaped authenticity in ski racing.

The post Lara Gut-Behrami Starts Farewell Season, Critiques Social Media’s Influence appeared first on Ski Racing Media.

Mikaela Shiffrin and Lauren Macuga headline Stifel’s new “Where Success Meets Success” campaign, launched as excitement builds for the 2025–26 World Cup season. The creative links athletic drive and business focus, featuring U.S. Ski Team athletes including Shiffrin, Macuga, Alex Ferreira, and Jessie Diggins.

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The Norwegian Ski Team gathered in Sölden ahead of the 2025–26 World Cup opener, reflecting on last year’s historic podium sweep, comeback stories, and their Olympic goals for Lillehammer. From Aleksander Aamodt Kilde’s return to the new Helly Hansen team apparel, the atmosphere in the Ötztal valley buzzed with excitement and anticipation.

The post Norwegian Team in Sölden: New Outfits, Rising Stars, and Kilde’s Comeback appeared first on Ski Racing Media.

Win the ultimate ski gear package from SYNC Performance, Nordica, SHRED., and TOKO! One lucky skier will receive top-of-the-line apparel, skis, goggles, and tuning equipment valued at over $5,400. Enter by November 11, 2025.

The post SYNC Performance, Nordica, SHRED, and TOKO Partner Up to Bring a Huge Giveaway Contest appeared first on Ski Racing Media.

The 2025–26 Women’s World Cup season opens Saturday in Sölden, Austria, with the world’s best returning to the Rettenbach Glacier for an early test of speed and skill. Mikaela Shiffrin, Alice Robinson, and Lara Gut-Behrami headline a deep field in the first giant slalom of the Olympic year.

The post Shiffrin, Robinson, Gut-Behrami Highlight Women’s World Cup Opener appeared first on Ski Racing Media.

The HEAD Worldcup Rebels open the Olympic season in Sölden this weekend, led by Gut-Behrami, Hector, and McGrath. After a dominant year, HEAD returns determined to stay the team to beat on the World Cup circuit.

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Marcel Hirscher’s long-awaited comeback will have to wait. The eight-time overall World Cup champion, now racing for the Netherlands, has withdrawn from Sunday’s Sölden opener due to illness after a strong recovery from last season’s knee injury.

The post Illness Delays Marcel Hirscher’s Comeback appeared first on Ski Racing Media.

Mikaela Shiffrin launches her personal brand and podcast, opening a new chapter that connects her record-breaking ski career with her off-slope passions as the 2026 Winter Olympics approach.

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